I worked with Adidas both in-house and with creative agency Meanwhile to create advertising concepts, videos, and e-commerce content. I was responsible for concept work for the Adidas Climachill campaign which included scripting a brand video and creating the voice and copywriting guidelines for the project. I also worked at Adidas HQ on several e-commerce and guideline projects. See (some of) the results below.
Role: Copywriter, Creative
For: Adidas, Reebok, Meanwhile
Type: Concept, Copywriting, Brand Copy Standards.
URL: www.adidas.com